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ProfitPilotPro

Net Shopify P&L · not Ads Manager ROAS

Meta says 4.2×.
You actually keep 2.1×.

Shopify, Meta, TikTok and Google. Net profit after COGS, ads, shipping and fees. 14-day free trial, no credit card required.

P&L statement

Example · 30 days

Illustrative 30-day net profit example. Not a customer store.
Revenue	€42,000
Ad spend	− €10,000
COGS	− €7,400
Shipping	− €2,400
Payment & subscription fees	− €1,200
Net profit	+ €21,000

Meta ROAS

4.2×

revenue / ad spend

True ROAS

2.1×

net profit / ad spend

Illustrative figures, internally consistent. Not a customer result.

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