Starter
For solo merchants scaling up.
€32 incl. VAT/mo
Billed €384/yr incl. VAT
- 1 store · unlimited orders
- Net P&L + true ROAS
- Server-side tracking
- CSV exports · 90-day history
Net Shopify P&L · not Ads Manager ROAS
Net profit after COGS, ad spend, shipping and fees — the number that tells you to scale or cut. Every paid order is sent server-side, with the Shopify order ID as the event_id.
No credit card requiredFounding waitlist · €19 (first 50)
P&L statement
Example · 30 days
| Revenue | €42,000 |
|---|---|
| Ad spend | − €10,000 |
| COGS | − €7,400 |
| Shipping | − €2,400 |
| Payment & subscription fees | − €1,200 |
| Net profit | + €21,000 |
Meta ROAS
4.2×
revenue / ad spend
True ROAS
2.1×
net profit / ad spend
Illustrative figures, internally consistent. Not a customer result.
Net profit = revenue − ad spend − COGS − shipping − fees
The gap
Ads Manager
4.2×
ROAS on attributed revenue. Product costs aren't in it.
Pixel only · 61 sales
ProfitPilotPro
2.1×
True ROAS = net profit / ad spend. Same example as the P&L statement.
Server-side CAPI · 102 sales
Illustrative example. The 61 / 102 sales show the pixel gap, not a customer case.
Between COGS, payment fees, shipping and VAT, a “winning” campaign can cost you money.
iOS, ad blockers, ITP: your ads optimize on missing purchases. The server fills the gap — same Shopify event_id.
How it works
01
OAuth in a few minutes. Meta, TikTok, Google.
02
Every order goes out via CAPI, Events API and Enhanced Conversions.
03
Live P&L, true ROAS, margin by campaign — in one view.
Integrations
Orders go out through server-side tracking. Ad spend flows back into net profit.
Shopify
Connected
Meta Ads
Connected
TikTok Ads
Connected
Google Ads
Connected
Store · Shopify live.
Pricing
Unlimited orders · Prices incl. VAT (EUR) · 60-day money-back guarantee on paid plans.
Subscriptions renew automatically (monthly or annually) until canceled — Terms of Sale. Starter list price €39/month · founding waitlist €19 for the first 50.
Trial · €0 for 14 days
Try everything, no commitment.
For solo merchants scaling up.
Billed €384/yr incl. VAT
Advanced attribution + creatives.
Billed €888/yr incl. VAT
Multi-store brands and agencies.
Billed €1,980/yr incl. VAT
14-day free trial, no card required · Then Starter, Pro or Agency.
Net profit after COGS, ad spend, shipping and fees. 14 days free, no card required.
Start 14-day free trialNo credit card requiredFounding waitlist · €19