Documentation
One guide per topic.
Shopify, Meta, TikTok and Google Ads. What to connect, what the numbers mean, and where to click next.
- 01StoreShopify, via the App Store.
- 02AdsMeta, TikTok, Google.
- 03CostsProduct cost, shipping, fees.
- 04ProfitWhat's really left.
- 01Getting startedAccount, 14-day trial with no credit card, and the nine setup steps — each one can be picked up later.Read
- 02StoreShopify authorization, first sync, and the pixel to turn on in the theme editor: only you can do it.Read
- 03Ad platformsConnecting Meta Ads, TikTok Ads and Google Ads. Sending purchases back to Meta is reserved for the Pro and Agency plans.Read
- 04TrackingTurning the pixel on in your theme, what it measures, and how each purchase reaches Meta, TikTok and Google without duplicates.Read
- 05Tracking domainThe setting to add with your domain name provider, the Cloudflare case, and the check in ProfitPilotPro.Read
- 06Klaviyo flowsThe six events ProfitPilotPro sends to Klaviyo, when they're sent, and how to clone an abandoned cart, checkout or browse flow onto one of them.Read
- 07CostsWhere to enter product cost, shipping, payment fees, packing and preparation, and monthly fixed costs.Read
- 08MetricsNet profit, blended ROAS, ROAS measured by ProfitPilotPro or reported by the ad platforms, net profit / ad spend and breakeven ROAS. Breakeven is compared with blended ROAS, not with net profit / ad spend.Read
- 09Incrementality testsThe geo test (regions, feasibility, result), importing a Meta Conversion Lift test, and calibrating the marketing mix on your tests.Read
- 10DashboardDashboard map: P&L, orders, products, ads, tracking, integrations and billing.Read
- 11SyncToday's ad spend every 15 minutes, Shopify orders by webhook, a catch-up sync twice a day.Read
- 12Plans14-day free trial, then Starter, Pro or Agency, billed by Shopify on your store's invoice. 60-day money-back guarantee from your first payment.Read
- 13SecurityHow access to your accounts and your customers' data is protected, and what is sent to Meta, TikTok and Google.Read