The ROAS Meta
won't show you.
All your ad platforms in one place. True ROAS by campaign, multi-touch attribution, creative analysis and benchmarks.
Meta says
4.2×
Revenue / ad spend, inflated by overlapping conversions and Meta-only attribution.
Your true ROAS
1.3×
Net profit / ad spend, after COGS, shipping, payment fees and fixed costs. The real number.
With a 30% gross margin, a ~3.3× ROAS = breakeven; 4× is barely profitable.
5 ways to optimize your ads
Every feature is built to inform your day-to-day decisions.
True ROAS by campaign
See what each campaign really earns, after every cost. No more misleading platform ROAS.
Multi-touch attribution
Understand the full journey: Meta captures, TikTok follows through, Google closes the sale. First click, Last click, Linear, Time decay, U-shaped, Clicks + views and Survey models, windows from 1 to 28 days or all time, and a Compare mode against the numbers the ad platforms report.
Creative analysis
Performance by creative, ad fatigue, top performers, and quick detection of the creatives that burn budget.
New vs returning customers
NCPA, NC ROAS and a precise split to understand your true acquisition cost, excluding existing customers.
Anomaly detection
A CPA spike or ROAS drop is flagged against the campaign's own history, with no threshold to set.
Optimize your ads with the real numbers
30-second OAuth connection · Live data · Every platform
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