Blog

Net profit, ROAS, tracking.

Guides to reading a Shopify store: net profit, platform and true ROAS, server-side tracking to Meta, TikTok and Google.

10 articlesRSS feed

All10Guides3Tracking3Advertising2Strategy2
Strategy

Latest

Multi-touch attribution: understanding the real path to purchase

Last-click, first-touch, linear... Which attribution model should you choose to understand your e-commerce customers' real path to purchase?

Arthur ReboulFebruary 18, 202610 min

Read the article
Strategy

LTV and cohort analysis: the hidden metrics of growth

See how customer lifetime value and cohort analysis reveal the real growth potential of your e-commerce store.

ARArthur Reboul11 min

The next articles

One email when a guide is published. No weekly cadence, no promo in disguise.