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Net profit, ROAS, tracking.
Guides to reading a Shopify store: net profit, platform and true ROAS, server-side tracking to Meta, TikTok and Google.
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Meta CAPI + TikTok Events API: dedup, Event Match Quality and common mistakes
A checklist to send a Shopify purchase without counting it twice: numeric event_id, Purchase for Meta, CompletePayment for TikTok, orderId for Google.
Arthur ReboulSeptember 5, 202613 min
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iOS 14+: why your Meta ROAS is wrong (and how to fix it)
Since iOS 14.5, some purchases never reach the Meta pixel. Why the ROAS you see can drift from your Shopify orders, and what server-side sending changes.
ARArthur Reboul8 min
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Server-side tracking: the complete guide for e-commerce merchants
Everything about server-side tracking in e-commerce: how it works, the benefits, and setting up Meta CAPI, TikTok and Google for Shopify.
ARArthur Reboul12 min
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